This weekend I am taking part in my first ever EML market. Not only is it my first EML but it is also Sheffield’s first ever EML online.
Now you might be thinking you have been to online markets before, but trust me when I say that this one is special. There are virtual booths for you to visit during the event for one thing. Hosted on the site Hopin you just link easily to your facebook account and you can enter and browse. This platform provides a new and exciting way to shop. The chance to browse all the makers and the dive in to watch their product videos and live sessions means it’s the closest thing to being at an actual market since all events ceased four months ago.
It’s alive! (Live market that is)
The live element means you get the chance to connect with sellers in a more meaningful way. There is even a chat function where you can ask sellers questions directly and get an immediate response. Each seller has a different time slot that they will man their booths and stream live video content from their homes and studios. Over the two day market in the times that the sellers pop away from their stall you will still be able to browse their online shops and watch their pre recorded product videos. The chance to get to know the makers and faces behind the brand makes it a unique shopping experience. There will also be discounts available from sellers for the weekend online, visible in their individual booths.
The market is part of a trial by the folk at Etsy to create high quality online markets for 2020. With worldwide lockdowns and bannings of mass events the need to shift how we run markets is urgent. Sheffield was lucky enough to have been picked to be part of the trial with just a handful of other cities. For many makers (like myself) it will be our first live streaming experience too. It’s all a valuable part of adapting your business to the new normal. Hopefully we can all use our new skills more regularly in our promotions too. I certainly intend to experiment more with my Youtube channel now it is set up.
I will be live streaming on Hopin at 1pm on Saturday. I’ll be in my studio with a stall set up and running through some of the items I have available. From 2pm I’ll pop back up on Instagram live this time and give you a tour of my spooky new working space.
Browse now, win big and shop later!
The link to the event and a very exciting competition can be found at https://facebook.com/events/s/etsy-made-local-online-sheffie/3023678494383857/
The competition offers the chance for one lucky so and so to win £40 to spend at the shop of their choice. At my online store that’s enough to grab you a nice little bundle of goodies! Just visit the facebook post to find out how to enter before Friday August 7th.
You’ll also find the lookbook which spotlights every maker taking part. It’s a great way to discover new artists and do a little bit of window shopping before the big day. Heck you might even learn something new about me in the bio section!
Supporting small businesses now is even huger than ever in the current climate. Plus who doesn’t like shopping from home with a brew and your pyjamas? Join the facebook event and remember to pop by online this weekend to grab some wonderful goodies form a range of local artists and makers.