I am so please at how the campaign is going you guys! Have to share it with you, because I am so excited!
It is currently Wednesday afternoon after the campaign launched Monday lunchtime. Sunday night I was way too excited. I wanted to launch it immediately, despite advertising the Monday launch. Part excitement, part nerves. When I am nervous about something I like to just do it. Stop worrying and dive in!I deifinitely felt like that about the campaign. So far at this point I had made some teaser posts on instagram about designs. I’d written a few blogs about it. I made a public video and a Patreon video about designs. I had advertised it in a few obvious places. The campaign was ready and I had a promo plan in mind.
The first 24 hours after launch were the big ones for me. This was because I had launched some early bird prices that would only be a viable for this time. The quicker we unlock the designs the less stressed I need to get and the happier my backers will be. I know people want to see the design they like best unlocked. Wanted this to happen as soon as possible. I also wanted to advertise this point because I wanted people to know about the special offers. I wanted people to be able to get a deal if there was one available.
So I dove in and promoted the campaign EVERYWHERE. Everywhere I could think of where I could post for free. In my first campaign I had tried a whole range of advertising techniques. Also as an events organiser marketing was a huge part of my job. So I know that promotion is the biggest deal. Well, having a good product and well made campaign is the biggest thing, but promo is a pretty close second. The biggest thing with promo is that on average people need to see something a few miles before they act. I’m quite impulsive so this is quite different to my own nature but I know that it is true. Getting it out everywhere and often but without being spammy is definitely an art form! I am always open to advice on how to get this balance right.
Funding Target Reached
I am so pleased to be able to say that it only took 1 minute for the first backer and 8 hours to become fully funded! There are still designs to unlock and stretch goals, but this is amazing! I never thought it would happen so quickly. It so meant that the time I have to super stress about whether it will get funded or not was gladly much shorter than expected.
By this point on day 3 we have happily unlocked 3 designs. After the excitement of day 1 with the launch and discounts the pledges have understandably slowed. So it’s on me to keep advertising, keep up memento and make the campaign go as well as I can. The unlocked designs are the ‘Boo’, ‘Say Cheese’ and ‘Ghost Dog’. Happily these are some of the designs that got the best reception. I didn’t know this when I launched. I kept the designs secret for a while So I wasn’t sure the best order to unlock them in. I am happy that the designs people are most excited about are unavailable. It means more happy campers and less chance of cancelled pledges.
The campaign is live until September 7th so if you want to pledge or are able to share before then, thank you!
You can find out more by following the link below 🙂