I previously wrote about the five miniature wallabies I was commissioned to paint by Villa Gaeity. This was part of the Wild in Art app incentives that sponsors are encouraged to provide. Happily it was not the only trail where I was commissioned to create some of these incentives.
My Great North Elmer was sponsored by Barker and Stonehouse, and the prominent furniture store put in a special request for their sculpture to be placed outside their store. This gave them a unique stand point to easily hand out their Elmer’s unlock incentives from their store. They chose to commission a small token that they could distribute in high volume. Taking inspiration from my current range of button badges I was asked to create a range of designs for the Great North Elmer trail.
I took inspiration from the colourful characters on my Elmer. From experience I knew they would work well in a badge design. I just needed to keep it colourful, bold and simple in design. I designed 5 badges in total. Each took colour and character cues from the Elmer.
I enjoy designing badges and they are popular items. They are small and my designs often appeal to my littlest fans. They come with a price tag to suit little budgets too. I have a surprisingly diverse customer base and am proud to have done fab mini fans.
The biggest challenge in badge design is creating something that will stand out as a tiny wearable design. Contrast needs to be good, lines need to be clean and simple. The badges I created for Barker and Stonehouse were just that. I hope that they found lots of happy homes during the trail and they get worn often.