You might remember from my earlier blog that one of my goals for 2020 was to shake up my stockists. In 2019 I had a goal to be stocked in 2 shops. Throughout the year I smashed it, and ended up in seven. However, it’s not just art racking up the numbers. 2019 was a huge learning experience for me. Finding out what works and what the cost and reward is with each stockist was a big part of that.
I chose to shake up my stockists and make changes. To make sure that I am always working with a model that’s good for my business. This meant saying goodbye to some stockists and hello to others.
Now it wasn’t really that simple. Each stockist came with a different set of risks, difficulties and benefits. I have to make sure that not just my time is being spent wisely but where I send my stock. As busy times of year like Christmas you bounce a round a lot between restocking bricks and mortar stores, preparing for markets and fulfilling online orders. Managing stockists takes time and coordination. It is much easier if a stockist can track the exact items that you sell, but this is very rare. A stockist will regularly tell you the type of item you sell and it’s price but are unlikely to keep track of your individual designs, which as a print maker is valuable intel to make restocks easier and more predictable.
Wholesale, although the less profitable avenue for your price per item, is an avenue I was keen to explore more in 2020. I am super stoked to have found some of my new suppliers in this way. I am always keen to identify possible new stockists. So if you have a store front that you think my work would be a good fit for, or even just have a suggestion of a shop (online or bricks and mortar) that you think I should get in touch with, please make sure to drop me a message on my website’s contact form.
Stockists that Fit
I have made a more focused attempt at finding stockists recently too. Finding alternative and niche store is something I am keen to try outside of the general ‘indie maker’ shop scene. I am pleased to have some stockists that come under this category. Also I am looking forward to developing this relationships over the next year too. In 2020 I am trying to embrace my weird side, rather than sneak it in amongst the normal. I am hopeful that this will be as good for my business as it is as enjoyable.
Remember to get in touch!
I am always researching, learning and keeping an eye out but if you want to chat business or have a great recommendation for where you think my spooky work will fit right in, don’t forget to get in touch!