It feels like a good time to revisit my goals for 2019. After all, what’s the point in setting goals if you just ignore them all year? It feels good to take stock, pats on the back for achievements and brain storming for achieving the not yet achieved.
My goals for 2019: a recap
- Get 1200 followers on instagram
- Have products stocked in 2 stockists
- Increase to 100 sales on Etsy
- Have a stall at a niche market
- Get 20 reviews on etsy
- Increase etsy product number to 50
- Secure a large commission
- Invest in a new type of product
How you doin?
Firstly, I don’t think that the Instagram followers should have been the first thing I out here. I don’t think that this should be a priority, although I do of course want to grow them. I have grown my Instagram audience by 200 followers in two and a half months. If this rate keeps up then I will be on track to achieve this goal by the end of the year. My main learning so far though is that there are other things for me to focus on beyond followers.
Stockists
One of those focuses is the stockists. I am super pleased to have achieved my goal of being stocked with two stockists already. One stall leases me a space in exchange for a monthly fee and a commission fee and the second bought some stock in a wholesale basis. This was definitely a focus for me these first few months and I approached these stockists myself and created order processes, SOR and wholesale price points, order forms and a brand new look Book. I have definitely been working hard on this and now aim to get even more stockists throughout this year.
Etsy
I am halfway to achieving 100 sales on Etsy and am confident that I am in the right track to achieve these sales figures and reviews too. The chances of this can only be improved by adding more listings to my store. I still have a bit of a way to go before I hit 50 products but I have introduced three new items to my shop so far. This has not yet been a focus for me too much this year, so is perhaps somewhere I need to point my attention towards after I have successfully secured some more stockists. The new listings I have produced have included new types of products though as badges, greetings cards and stickers have been added to my line.
Markets
Although I have looked fleetingly at having a stall at a niche market this is something I haven’t yet pursued. In my shirt research so far these stalls seem to be expensive. Either that or they clash with a Fair I have already secured a stall at. I have booked I for new fairs though and will be appearing at the Millenium Galleries Spring Craft Fair and the Manchester Print Fair also.
Commissions
Perhaps my top achievement so far is securing 3 large commissions through Wild in Art. This has definitely fuelled me up to try and achieve more throughout the year. When my goals have been achieved I am certainly not going to wait until 2020 to set new ones.