My Goals for 2019, Progress So Far

It feels like a good time to revisit my goals for 2019. After all, what’s the point in setting goals if you just ignore them all year? It feels good to take stock, pats on the back for achievements and brain storming for achieving the not yet achieved.

My goals for 2019: a recap

  • Get 1200 followers on instagram
  • Have products stocked in 2 stockists
  • Increase to 100 sales on Etsy
  • Have a stall at a niche market
  • Get 20 reviews on etsy
  • Increase etsy product number to 50
  • Secure a large commission
  • Invest in a new type of product

How you doin?

Firstly, I don’t think that the Instagram followers should have been the first thing I out here. I don’t think that this should be a priority, although I do of course want to grow them. I have grown my Instagram audience by 200 followers in two and a half months.  If this rate keeps up then I will be on track to achieve this goal by the end of the year. My main learning so far though is that there are other things for me to focus on beyond followers.

Stockists

One of those focuses is the stockists. I am super pleased to have achieved my goal of being stocked with two stockists already. One stall leases me a space in exchange for a monthly fee and a commission fee and the second bought some stock in a wholesale basis. This was definitely a focus for me these first few months and I approached these stockists myself and created order processes, SOR and wholesale price points, order forms and a brand new look Book. I have definitely been working hard on this and now aim to get even more stockists throughout this year.

Etsy

I am halfway to achieving 100 sales on Etsy and am confident that I am in the right track to achieve these sales figures and reviews too. The chances of this can only be improved by adding more listings to my store. I still have a bit of a way to go before I hit 50 products but I have introduced three new items to my shop so far. This has not yet been a focus for me too much this year, so is perhaps somewhere I need to point my attention towards after I have successfully secured some more stockists. The new listings I have produced have included new types of products though as badges, greetings cards and stickers have been added to my line.

Markets

Although I have looked fleetingly at having a stall at a niche market this is something I haven’t yet pursued. In my shirt research so far these stalls seem to be expensive. Either that or they clash with a Fair I have already secured a stall at. I have booked I for new fairs though and will be appearing at the Millenium Galleries Spring Craft Fair and the Manchester Print Fair also.

Commissions

Perhaps my top achievement so far is securing 3 large commissions through Wild in Art. This has definitely fuelled me up to try and achieve more throughout the year. When my goals have been achieved I am certainly not going to wait until 2020 to set new ones.

Illustration Goals for 2019

I’m not usually the type to make New Year’s resolutions but as I enter the second year of being an illustrator it seemed necessary to set some illustration goals for 2019. They always say that you need a good plan as a starting point of any business and it occurs to me that although I have a secret perversion for graphs and spreadsheets I haven’t actually set myself any goals. I’m a Fundraising Events Organiser by trade and so there’s a lot of skills I have brought with me to illustrating. I keep detailed records, I’m a good budgeter, I’ve got tonnes of marketing experience and I am very well organised. But now it’s beginning to feel that this is the only reason I have gotten as far as I have up to now without a business plan.

 

But, what even are my goals?

 

This turned out to be a surprisingly difficult question. I know what I ultimately want and that’s to be financially able to increase my range of products. I also want to successfully gain more commission work. The difficult part is working out the next steps to that that I can achieve and measure in the next year. That’s right babes we are talking about SMART goals.

 

I like big goals and I cannot lie

 

I can’t quite work out if it’s a good or a bad thing that I achieved one of my goals by the end of 2018.  The goal was to get 100 likes on an organic reach post on instagram. After Stephen Hillenburg died I posted a Spongebob sketch tribute to him which did exactly that. Does this mean that my goals are too easy? I’d like to think that it means that I have a range of goal levels for the next year. Think about it like a video game where you can choose your difficulty level. When you are playing in expert it can be disheartening if you keep losing. Sometimes you need to conquer normal mode first. I think that I’ve taken this same approach with my goals setting. Some are easier than others, some I might not achieve. At least I will have tried though!

 

The goals

 

  • Get 1200 followers on instagram
  • Have products stocked in 2 stockists
  • Increase to 100 sales on Etsy
  • Have a stall at a niche market
  • Get 20 reviews on etsy
  • Increase etsy product number to 50
  • Invest in a new type of product
  • Secure a large paid commission

 

These might all seem piddley and small to some people but it fits me. I have to remember the resource I have available in terms of time and energy as well as capital. The goals focus on growing what I am doing currently aswell as investing in new areas. Another goal is to continue this weekly blog for the next year. I look forward to updating you all about how I’ve done in December 2019 🙂

 

Have an amazing new year and good luck with your goals and resolutions too!